Babysmile Group
Parents holding their newborn baby

Babysmile Group

Projects in family, maternity
and childhood

Commercial services, social initiatives, technology development and partnership programmes.

We create and grow projects that help families and open up new opportunities for healthcare institutions, businesses and non-profit organisations.

Our projects Discuss a partnership
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  • over 11 years of working with families and healthcare institutions
  • over 700,000 families have kept their memories with Babysmile Photography
  • 3 countries — Russia, Belarus, Kyrgyzstan
  • 19 regions of Russia where Babysmile Photography operates
  • $1.2M contributed to social and charitable projects in 2015–2026

Projects

Our projects

Different lines of work united by a common sphere of interest — family, maternity and childhood. Each project has its own objectives, experience and opportunities for cooperation.

Newborn photo session in a studio at a maternity hospital 01 / 05

Commercial service

Babysmile Photography

Professional photo and video services in maternity hospitals.

For more than 11 years we have been capturing a baby’s first moments for families: we organise discharge, birth and newborn photo sessions, produce photo products and deliver finished orders.

We develop the service in cooperation with healthcare institutions and manage the full cycle of work.

  • over 11 yearsof experience
  • 19 regions of Russiaas well as Belarus and Kyrgyzstan
  • GOST R 59295-2021we work to the Russian national standard “Photography Services for Newborns”

Looking forPartnerships with healthcare institutions.

More about Babysmile Photography
Ceremonial discharge of families of servicemen, attended by regional officials 02 / 05

Social projects

ANO “Sharing Happiness”

Social projects supporting family, maternity and childhood.

The organisation develops and implements public initiatives together with healthcare institutions, regional authorities and partners.

Its areas of work include family support, social programmes and building support infrastructure for mothers and children.

Key projects: “Defenders’ Children”, breastfeeding support centres and other regional initiatives.

  • 700+ familiesof servicemen — the “Defenders’ Children” programme in 11 regions
  • Ministries of Health and Defenceof the Russian Federation have endorsed the programme in official letters
  • 2 centresfor breastfeeding support are open
“Defenders’ Children” “Young Mother’s Room”

Looking forRegional partnerships, healthcare institutions, support for initiatives.

More about the organisation (in Russian)
A baby wearing the IUNOCARE tracker sock, with the mother’s hand beside it 03 / 05

Technology project

IUNOCARE

Technology for newborn care.

A project developing a wearable system for monitoring a baby’s condition, with a mobile app and a digital data processing platform.

Prototypes have been built, preliminary trials carried out and two patents granted.

The next stage is to develop an industrial version of the product, which will require additional investment.

  • 2 patentsinvention patent RU 2770978 and utility model patent RU 207002
  • Grantfrom the Innovation Promotion Fund
  • Supportfrom the Presidential Grants Foundation
  • Residentof the Skolkovo Innovation Centre

Looking forInvestment, development, industrial partners.

More about the technology
Parents with their newborn on discharge day 04 / 05

Commercial line of business

BS Brands

Joint projects with companies focused on young families.

We design partnership programmes and formats for brands to engage with parents around the birth of a child — in healthcare institutions and through service and information channels.

We draw on the experience of Babysmile Photography and its existing infrastructure to run joint projects.

  • 19 regions of Russiaas well as Belarus and Kyrgyzstan — wherever Babysmile Photography operates

FormatsSampling and gift sets at the maternity hospital, courier deliveries and promo codes after discharge, digital channels — personal account, SMS and email — with analytics and reporting.

Looking forB2B programmes and brand integrations.

Discuss a partnership
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Public and charitable activities

ANO “Three Hearts”

Support for children with congenital anomalies and their families.

Public and charitable initiatives aimed at helping children, supporting parents and developing the professional medical community.

One of the key projects is the annual “Children’s Heart Day”.

  • 19 May“Children’s Heart Day” — every year
  • 10 yearsthe celebration turned ten in 2026
  • 8-800-200-86-05hotline in Russia: free consultations with a psychologist and a doctor

Looking forSocial initiatives, healthcare, partner support.

More about the organisation (in Russian)

Geography

Where our projects operate

The international experience of Babysmile Photography and the regional programmes of ANO “Sharing Happiness”.

Babysmile Photography

3 countries

Gold shows where we operate.

Map of Russia: regions where Babysmile Photography operates are highlighted in gold
Russia
Map of Belarus: Brest and Grodno regions and Minsk are highlighted in gold
Belarus
Map of Kyrgyzstan: Bishkek is highlighted in gold
Kyrgyzstan

ANO “Sharing Happiness”

700+ families

of servicemen in the “Defenders’ Children” programme — 11 regions of Russia. Breastfeeding support centres are open in Khimki and Astrakhan.

For partners

Opportunities for cooperation

For healthcare institutions and regions

Professional services for families, social initiatives and joint programmes delivered within the relevant projects.

For businesses and brands

Partnership programmes and joint communication projects aimed at families with children.

For non-profit organisations

Joint delivery of social, educational and charitable initiatives.

For investors and technology partners

Cooperation in developing technology projects and bringing new products to market.

Regional support

Some Babysmile Group projects are implemented with the support of, and in cooperation with, regional authorities, healthcare institutions and public partners.

Coat of arms: Chuvash Republic
Chuvash Republic
Coat of arms: Republic of Bashkortostan
Republic of Bashkortostan
Coat of arms: Republic of Tatarstan
Republic of Tatarstan
Coat of arms: Republic of Karelia
Republic of Karelia
Coat of arms: Sverdlovsk Region
Sverdlovsk Region
Coat of arms: Leningrad Region
Leningrad Region
Coat of arms: Kaliningrad Region
Kaliningrad Region

News

Events and projects

All news

Contacts

Let’s discuss a partnership

If you are interested in one of our projects or see opportunities to work together, get in touch. We will forward your enquiry to the team responsible for that area.

Social and demographic projects, work with an institution, an agreement with a region.

We will reply using the contact details provided. Fields marked with an asterisk are required.

+7 800 775-63-71 info@bsmile.ru